Listing images with accurate captions and permissions

The decision to make first

Property images may be reused across websites, brochures and assistant examples without a clear record of rights, context or later changes. Publish only authorized images with accurate listing associations and captions that distinguish actual property views from illustrations or staging.

What the handoff should contain

Maintain source, usage permission, property identifier, approved caption and any limitation needed to prevent a visitor from misunderstanding the image.

Suggested wording to approve

Example wording: “The image should be read with its caption and current listing information. Ask the team to confirm details that matter to your property decision.”

Test the difficult case

Check the full-size asset, its mobile crop and its social preview for misleading context or visible private information. Do not present a generated scene or a photograph of another property as documentary evidence of the listing being discussed.

Worked example

Fictional example: A virtually staged image is placed beside actual property photographs without a clear caption. A visitor may assume the furniture and finishes are documentary evidence. The asset review should preserve accurate context in the page, mobile crop and social preview, rather than allowing the clarification to disappear when the image is reused elsewhere.

Review it in operation

Review images after listing updates and remove stale or unauthorized assets rather than relying on a small disclaimer to correct a false impression.

Check before you launch

• Publish only authorized images with accurate listing associations and captions that distinguish actual property views from illustrations or staging.
• Maintain source, usage permission, property identifier, approved caption and any limitation needed to prevent a visitor from misunderstanding the image.
• Check the full-size asset, its mobile crop and its social preview for misleading context or visible private information.
• Review images after listing updates and remove stale or unauthorized assets rather than relying on a small disclaimer to correct a false impression.

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