The decision to make first
A visitor may not know whether the website assistant is a person, a general search tool or a system that can confirm a showing. Identify the AI role and the supported tasks immediately, with clear contact options for questions that require an agent.
What the handoff should contain
Prepare approved business identity, listing-information scope, inquiry actions, human-contact route and the distinction between requests and confirmations.
Suggested wording to approve
Example wording: “I’m Ava, the team’s AI assistant. I can share approved public information or capture an inquiry; an agent confirms showings, access and individual arrangements.”
Test the difficult case
Test a visitor asking about a listed property, a private transaction and an immediate showing, checking that the opening sets an accurate expectation. Do not use a greeting that implies a licensed agent has joined the conversation or that every property on the internet is available to book.
Worked example
Fictional example: A visitor asks whether the chatbot is an agent and whether it can guarantee access tomorrow. The opening should make Ava’s AI role and request-capture scope clear. A useful response offers the team’s confirmation path without pretending a licensed agent has joined or that every listing can be booked through the same public interface.
Review it in operation
Review first-question failures and improve the supported choices instead of expanding the greeting into a lengthy sales pitch.
Check before you launch
- Identify the AI role and the supported tasks immediately, with clear contact options for questions that require an agent.
- Prepare approved business identity, listing-information scope, inquiry actions, human-contact route and the distinction between requests and confirmations.
- Test a visitor asking about a listed property, a private transaction and an immediate showing, checking that the opening sets an accurate expectation.
- Review first-question failures and improve the supported choices instead of expanding the greeting into a lengthy sales pitch.
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