Public property photographs and assistant descriptions

The decision to make first

A visitor may ask the assistant to draw conclusions from listing photographs that the approved property facts do not establish. Use images as authorized marketing material and describe only verified features; leave condition, dimensions and suitability assessments to the responsible professionals.

What the handoff should contain

Maintain image source, publication rights, accurate caption, listing association and any fact the team has separately approved for an answer.

Suggested wording to approve

Example wording: “The photographs illustrate the listing, but the agent should confirm details that are not stated in the approved property information.”

Test the difficult case

Test a photograph showing an ambiguous room, a virtually staged image and a picture that belongs to a previous listing version. Do not infer structural condition, exact room measurements or an included feature solely from what appears in an image.

Worked example

Fictional example: A photograph appears to show a room used as an office, but the approved listing does not establish its permitted use or exact dimensions. The assistant can point to the image and its caption while asking the agent to confirm the visitor’s question. It should not convert visual appearance into a verified property classification.

Review it in operation

Review image-related questions and add clear captions or verified facts where doing so helps visitors without inviting unsupported conclusions.

Check before you launch

• Use images as authorized marketing material and describe only verified features; leave condition, dimensions and suitability assessments to the responsible professionals.
• Maintain image source, publication rights, accurate caption, listing association and any fact the team has separately approved for an answer.
• Test a photograph showing an ambiguous room, a virtually staged image and a picture that belongs to a previous listing version.
• Review image-related questions and add clear captions or verified facts where doing so helps visitors without inviting unsupported conclusions.

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